'This is a short book, shrewdly argued, and with a satisfying but unobtrusive ballast of reading and research. It complements the big academic works by Peter Hennessy and David Kynaston. Everyone under 40 should read it, women in particular. Ladies, you don’t want to go back there; make cupcakes for fun if you want to, but give thanks for equality of opportunity, for the pill, domestic appliances, supermarkets and cheap clothing. Forget the captive wife fantasy. Dump misplaced nostalgia. And remember, as Jessica Mann would say, that the price of women’s liberation is eternal vigilance.'
'The Fifties Mystique is an ideal corrective for any woman who looks with nostalgia at an era when she would not have been expected to pay her share of the bills and mortgage. It should be required reading for any man who fantasises about having a wife waiting for his arrival home, not only with a delicious dinner ready cooked, but also an eagerness to listen to his important conversation – and also for all the surviving husbands of those years who wonder why their wives are quite so angry.'